eXp Brand Toolkit
You’re the CEO of your business, and your brand should reflect the unique value you bring to the table. That’s
the power of eXp: we give you the tools, support, and flexibility to create a brand that’s authentically you,
while still aligning with a modern, trusted brokerage that’s leading the industry. This toolkit is here to help
you elevate your brand, stay consistent where it counts, and tap into all the resources eXp has to offer—
because when your brand shines, so do we.
At eXp, we don’t just allow agents to build their own brands—we champion it.
Brand Guidelines
Our brand guidelines ensure that all eXp communications,
marketing, and design materials maintain consistency
across all channels.
What’s Included:
Logo usage and placement rules
Approved brand colors and typography
Co-branding and partner guidelines
Social media and advertising best practices
Manrope Aa Bb Cc Dd Ee Ff Gg Hh Ii...
Roboto Aa Bb Cc Dd Ee Ff Gg Hh Ii...
Use for headlines, bylines, and keywords.
Use for body copy & specialty outlined headlines and numbers.
Logos
Fonts
Download Fonts
What’s Included:
Primary:
Secondary:
Our logos should only be used according to
the specifications detailed within our Brand
Guidelines (pages 4-9).
Full-color and monochrome versions
Realty, Commercial, and specialty branding
Formats: PNG (web), JPG (print), SVG (scalable), EPS (vector)
International Logos
We encourage creativity, but
not in the use of the logo.
We encourage creative expression within the eXp
brand, but our logo usage has clear boundaries.
No color shifts, distortions, or effects. Consistent
application builds a strong, unified presence
across every market, channel, and use case.
When using our logo:
Do not add a gradient
Do not add a stroke
Do not distort
Do not add a gradient
Do not add a drop
shadow
Do not remove
elements
Do not tilt or rotate
Do not add a stroke
Do not distort
Do not add a drop shadow
Do not remove elements
Do not tilt or rotate
Submit your questions to:
Our team will review and respond within
24-48 hours.
Not 100% Sure?
Black
Charcoal Blue
Brand Dark Navy
Moss Grey
Light Grey
Slate Blue
White
Frosted Blue
#000000
RGB: 0, 0, 0
CMYK: 60, 40, 40, 100
#31303F
RGB: 49, 48, 63
CMYK: 22, 24, 0, 75
#0C0F24
RGB: 12, 15, 36
CMYK: 67, 58, 0, 86
#686672
RGB: 104, 102, 114
CMYK: 9, 11, 0, 55
#E2E3E4
RGB: 226, 227, 228
CMYK: 0, 0, 0, 7
#506CAA
RGB: 80, 108, 170
CMYK: 53, 37, 0, 33
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
#D3DAE9
RGB: 211, 218, 233
CMYK: 15, 9, 1, 0
Colors
Our primarily neutral color palette offers flexibility and
timeless sophistication.
Before using eXp branding in materials, marketing
campaigns, or promotional content, it’s important to
make sure you’re compliant.
Brand Approvals
When to Seek Approval from your
State Broker:
Custom-designed marketing materials
Co-branded assets with vendors or partners
Use of the eXp logo in large-scale print runs or merchandise
Secondary colors should be used sparingly in backgrounds, icons, or accents.
These are our primary colors. They can be used for most any brand application,
including type, backgrounds, and elements. Logos should only utilize Black or White.
Primary:
Secondary:
X
Presentation Slide Templates
Business Cards
Buyer Presentation
LIsting Presentation
Canva Enterprise
Streamline your marketing efforts with our most popular user-friendly
templates that come pre-designed with eXp branding. There are many more
Brand Templates available to explore via Canva.
@exprealty
Like what you see on @exprealty’s social
pages? You can access a number of our assets
as templates in Canva Enterprise to lift
verbatim or leverage for your own posts!
View All Templates
Visit the Brand Store
Brand Store
Represent eXp with pride! Shop for official merchandise
and branded apparel.
Hats, polos, jackets, and more!
Accessories and office supplies
Promotional swag for events
Build A Sign
Need signage for your listings or marketing?
Customizable Signage Options:
Realty yard signs
Open house signs
Directional signage
eXp-branded banners
@brandwendy
I’ve spent my career helping real estate professionals grow through smart, intentional
branding—and I’ve never been more excited than I am now to lead that effort at eXp. As
your CMO, my goal is to help you build a brand that’s powerful and personal. We’re
redefining what it means to market yourself as a modern agent, and I’m here to share
what works—and what wins. Follow my channels for branding tips, industry insights, and
inspiration to keep you ahead of the curve.
CMO, eXp Realty
Wendy
Let’s build something unforgettable together.
Wendy Forsythe
Our Divisions
This section showcases the various specialty divisions and brands under eXp, including
eXp Commercial, Luxury, and Land and Ranch. You'll find links to Brand Guides here,
allowing you to conveniently access any branding materials you might require.
Interesting in joining a specialty division?
To join eXp Commercial as an Advisor, become a member of the Luxury or Land & Ranch divisions, click on the links above.
Not a Member?Join Here.
Not a Member? Join Here.
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Turkish